Vision 2050: Take a Henkel Brand into the Future

Deadline: 13 December 2010 (1st. Round- Submission and Selection)
Open to: students from selected countries
Theme: state your vision of the world in 2050.Invent a new product idea for a Henkel brand
Prizes: ticket around the world plus 1,000€ in travel vouchers

What is the game about?

Form a team of 2 or 3 students, create your innovative product idea for a Henkel brand which can satisfy people´s needs in 2050.

Participating countries for 2010: Australia, Austria, Belgium, China, Croatia, France, Germany, Hungary, India, Italy, Malaysia, the Netherlands, Poland, Romania, Russia, Slovakia, Spain and Turkey.

Have the chance to compete against international students, build up your own Henkel network, get business experience and have a lot of fun.

State your vision of the world in 2050. What trends and business opportunities do you expect? What will consumers need? Form a team of 2 or 3 students and invent a new product idea for a Henkel brand.
Register now here and upload your idea today or later.

Your Task

Your project should include:
* Your vision of life in 2050: What future trends do you expect?
* What will consumers need in 2050 according to your vision?
* Describe your innovative product idea for a Henkel brand in 2050: Please use one Henkel brand from the Cosmetics & Toiletries or the Laundry & Home Care divisions and invent a new product for it. (Be creative. It is 2050.)
* State your motivation

Following your vision of 2050, elaborate on your new creative and innovative product idea. No matter if you are interested in  marketing, finance or chemistry, show us your creativity.

Competition consist of 3 rounds:

1st Round: Submission & Selection (13 December 2010)
2nd Round: National Finals (between February and March)
3rd Round: International Final

Prizes

Winner‘s prize: A ticket around the world.
As the winning team of the international final you will be awarded with a ticket around the world and € 1,000 in travel vouchers.

The best 3 teams´prize: Meet the CEO.
The 1st as well as the 2nd and 3rd team from the international final will be invited to the Henkel headquarters in Düsseldorf, Germany.

Official website