Old Stories 4 New Adventures, Slovenia

Deadline: 12 December 2011
Open to: 18-30 years old, student status is not required
Prize: fully paid scholarships for attending C:F Academy and Summit 2012 in Slovenia, the estimated amount of scholarship is EUR 2.500

Slovenian Tourism Board and Bank of Tourism Potentials in Slovenia invite you to design your own tourist experience, a tourist product and/or related marketing activities for selected Slovene tourist destinations and win great awards such as C:F Academy & Summit Scholarships and many other awards.

Description

Yes, Slovenia, with its astonishing places will be the destination partner of C:F Academy and Summit 2012! Therefore, they are inviting you to discover its immense natural and historic beauty before coming to join us for the Summit. You can imagine and create touristic products for new adventures based on selected “old stories” and legends of four selected destinations in Slovenia.Slovenia may be a small country but it offers an amazing variety of travel experiences that attracts adventurers, nature and history lovers from all corners of the world.

Competition guidelines:

  • a)the tourist product and/or related marketing activity must be based on the story(ies) of one of the participating Slovenian regions. All available stories are at your disposal:

Bled old stories
Maribor old stories
Ptuj old stories
Solčava old stories

  • b)all tourist products and adventures should be aligned with the trend of green and sustainable toursim. If you will integrate “low carbon” dimensions (when applicable) it will bring you extra points
  • c)do not forget to include the I FEEL Slovenia brand, its essence and values as described at www.slovenia.info/brand
  • d)be creative and innovative
  • e)look for additional ideas at the national tourist portal of Slovenia www.slovenia.info and www.btps.si

Use your imagination for exciting adventures, games, trip, souvenirs, touristic services, concept hotels, theme museums or even food.  And who knows, it might be your idea that will attract thousands of tourists worldwide each year to enjoy your adventure.

Your task:
Step 1: Discover destinations and old stories
Discover Bled , Maribor , Ptuj and Solčava and their old stories and dive into our amazing resources that could ignite the creative thinking. Which destination is inspiring you? What are you passionate about? Brainstorm different ideas for adventures. What unique new tourist products can be created to attract you? How to plan marketing activities for these stories and destinations?
Step 2: Create a new adventure
Once you have decided on destination and story, think about what great product or adventure could be developed out of them and what marketing activities could be used for its promotion. Use your imagination to create adventures, games, trip, souvenirs, touristic services, concept hotels, theme museums, marketing activities or even food.  It’s good to plan in advance who will be the target customer, is there a market for these new adventures, is it innovative, unique and also how to promote and sell it. Envision how your idea is relevant for the destination and how it could be implemented.
Step 3: Submit presentation and idea proposal
Describe your new product with/or related marketing plan on max. 2 A4 pages (max. 5000 characters) for the judges to evaluate and prepare max. 5 presentation slides for the community.
Text document structure:
I. Title of the tourist product
II. Abstract: two-sentences
III. Description of the tourist product (and/or related  marketing activity),
IV. Costs of the product design (and/or costs of the marketing activity),
V. Benefits for: a. traveller, b. Slovenia, c. Earth.

Presentation (ppt)  document structure:
I slide: Title of the tourist product, destination name, name of selected destination legend/old story, name and country of competitor (also school if relevant)
II-V slide: Free, creative, effective, impressive, memorable
You are welcomed to add any photo, scheme, design, or slide style that you wish. Be creative!

Competition Rules:
You can participate individually and/or in the team but award is only for one person; multiple participations are accepted.The C:F member who submits the idea is recognized as the team leader.

Eligibility

  • Members 18-30 years old. Student status is not required.
  • You can participate individually and/or in the team but award is only for one person; multiple participations are accepted.
  • All team members must be registered on C:F platform. The C:F member who submits the idea is recognized as the team leader.

Prizes

1st place – fully paid scholarships for attending C:F Academy and Summit 2012 in Slovenia. The estimated amount of scholarship is EUR 2.500 (covering travel costs from your international airport, local transport, accommodation, meals and all programs).
2nd placeparticipation at the challengefuture Summit 2012 (accommodation, program and up to 400 EUR for travel costs).
3rd placeparticipation at the challengefuture Summit 2012 (accommodation, program and up to 200 EUR for travel costs).
Speaking opportunities at prominent events:3 x C:F Academy

How to apply

You can apply online.

The Official Website

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