Deadline: 7 October 2014
Open to: everyone who wants to have their marketing skills boosted
Acumen is a non-profit venture fund with a vision to help build a world beyond poverty through investing in companies that deliver critical goods and services in water, health, housing, energy, agriculture, and education; leaders who are paving the way for new approaches to fighting poverty; and the spread of ideas that will give the world the knowledge and the understanding to change how the world tackles poverty. When it comes to marketing new social innovations to BoP customers, they have made every mistake in the book and learned many valuable lessons along the way. They have taken a first step toward distilling their lessons into a framework that they will sharing through this course. The framework for this course may work in any environment that you launch your business in, but it is acutely important if you’re working in markets with people who live on less than $3 a day.
Everyone who is interested in developing their marketing skills may register and attend this online course.
There are no in-person instructors for this course. This course has 4 modules which will be emailed to you weekly. It will be 3-5 hours per week and 1 hour of individual work online reading or watching videos. Forming a group is not mandatory for this course, it is highly encouraged. Groups of 2-4 are recommended. Many people form groups with their co-workers. Don’t worry if you do not have a group before the course starts, you can connect with other participants during the course and form a group. You need a computer that allows you to watch the video lectures, and the ability to upload your assignments, which will include text reports and images or video.
You can register for FREE to the course here. You only need to provide some general information about yourself and then you will get email containing information about the course.