Deadline: February 2012
Open to: Everybody who is interested in entrepreneurship
The Lean Launchpad is organizing a free online course for business. In this class you’ll learn how to turn a great idea into a great company.
We now know that startups are not smaller versions of large companies. Large companies execute known business models. They use big company tools – business plans, income statements, revenue models, etc. to help organized their execution. In contrast startups search for a business model. And all the big company tools are irrelevant in the early days of a startup. This class is not about how to write a business plan. It’s not an exercise on how smart you are in a classroom, or how well you use the research library. The end result is not a PowerPoint slide deck for a VC presentation. Instead you will be getting your hands dirty as you encounter the chaos and uncertainty of how a startup actually works.
You’ll learn how to use a business model canvas to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product. Finally, you’ll see how agile development can help you rapidly iterate your product to build something customers will use and buy. Each week will be a new adventure as you test each part of your business model.
The course will be held by Steve Blank, who is a serial entrepreneur and has been a founder or early employee at 8 startups, including 4 resulting in successful IPOs. For the past 7 years he’s been teaching entrepreneurship to Stanford Engineering students. He’s been awarded a Stanford Undergraduate teaching award, and the San Jose mercury news has called him one of the 10 influencers in Silicon Valley.
The class will consist of lecture videos, which are broken into small chunks, usually between eight and twelve minutes each. Some of these may contain integrated quiz questions. There will also be standalone quizzes that are not part of video lectures. There will be approximately two hours worth of video content per week.
Everybody who is interested in running a business and has passion, curiosity, resilience, agility can follow this course.
There are no costs. This online course is free.
Everybody who wants to follow this online course can sign up for it at the Official Website.
The class will start in February 2012.