Open to: people who are already working and would like to develop their knowledge and skills in marketing as well as to recent graduates who do not have any experience in marketing
Venue: 20 – 27 August 2017 in Moscow, Russia
Good marketing is the key to success for the organization! But what is good marketing and how to implement it in your organization? We invite you to join the course on Marketing & SEO which will answer this questions for you! The Course of Marketing & SEO will take place from 20 to 27 August 2017 in Moscow, Russia.
The course on Marketing & SEO will allow you to understand how marketing works within the organization and what are the keys for successful marketing as well as you will learn what SEO – Search Engine Optimization – and how to make your projects easy searchable in Google! How to design projects which will be attractive for a large number of people? How to develop a product which will become popular? Good understanding of marketing can give answers on these questions!
Within one-week course we will offer you intensive learning which will focus on main concepts within the field of marketing and will give you a good ground to continue further education if you would like to deepen your knowledge. The course is based on the programs taught in the leading business schools within the courses on marketing and digital marketing. We have adjusted the program to make it interesting and understandable for participants with prior experience in marketing as well as to participants without any experience.
The course could be useful for people who are already working and would like to develop their knowledge and skills in marketing as well as to recent graduates who do not have any experience in marketing and would like to learn the foundations of marketing in order to specialize in the field in future.
The participants are expected to arrive on Sunday. There are no activities planned on that day so in case you arrive early – you are welcome to plan some sightseeing in Moscow or any other program. From Monday to Friday the participants will have the sessions. The sessions will be dedicated to the various topics related to marketing and SEO. You will learn the theory of marketing – what is all this marketing about! You will leave the concept of competitive and comparative advantages – how to create a great product using the advantages you have. You will learn other concepts that allow to develop new attractive product.
Together with the tutor participants will discuss why some projects success when other fail; what are the secrets for designing and implementing a successful project. Part of the sessions will be dedicated to digital marketing, the role of social media. SEO – Search Engine Optimization – is one of the most important concepts in today’s digital marketing. You will learn what it is and how it works. Knowledge on SEO will allow you to design the website of the organization or the project in the way that it will be easier to find it while a person looks for information in Internet. While learning about SEO we will focus on searching in Google briefly discussing the SEO-methods for other searching systems as well.
The successful marketing is the key for success of the organization. The course will allow you to understand how you can build and implement the successful marketing strategy within your organization. There are no activities planned on Saturday. This is the free day that we provide for sightseeing in Moscow for those who are interested to visit touristy places in Moscow or to do something else in the city. So we do not plan anything for that day and you are free to make any plans you want. Of course you can also just leave and travel home on Saturday if you are not interested in sightseeing or have other plans. The accommodation is provided till Sunday. Sunday is the departure day (unless you decide to leave on Saturday). There are no activities planned for that day. Transfer to the airport will be provided for all participants.
The fee for the course is 490 EUR. The fee includes accommodation, program and meals. In addition participants need to cover their travel costs to and from Moscow.
Please send your CV to firstname.lastname@example.org and indicate “Marketing&SEO” in the subject line.
The course is organized by the Netherlands School for Innovative Education. After the course participants will receive the certificate of attendance issued by the School.
More information on the official website.